The fabulous Winkleman has posted about the pricing emerging artists might use for their work. An excerpt:
OK, so I don’t even really have a voice for this (my allergies were acting up so much and my voice was so froggy it’s kind of amazing that David Kestenbaum managed to get anything he could use for his story on pricing art), but there’s a nice bit on Morning Edition today called “Nice Art! How Much?” that includes an interview with yours truly. There’s reportedly a longer version coming out shortly in their Planet Money podcast later.
Mr. Kestenbaum was phenomenally easy to talk to…he had this effortless way of putting you at ease and getting you to chat that I’m sure is so much more difficult than he made it look. He’s also quick as a whip, as they say…not missing a note in helping steer the conversation along in a lively manner.
I haven’t heard the podcast yet, but I hope it includes part of the conversation in which I warned against emerging artists setting their prices based on how good they feel their work stacks up against that of artists with more established markets. My sense of that is that your work may be just as good or better (and that if indeed the world agrees, your prices will rise nicely as a result), but to try to set your prices too high before there’s actual demand for your work is to ensure you’ll need plenty of storage for quite some time. Let the people who snap your work up for a competitive price (not an insanely low price, just a smartly competitive price) start working for you by hanging your work, talking about it to their friends, and essentially promoting you!
Click here to see the whole post, with links.
Image in this post is from unrelated book (which showed up when one google searches images for Pricing your art. You can the see the source here.